A 'presence on the Web' was not enough, for Dandolina, an exclusive kindergarden in northern Athens. And a 'differantiation factor' was the prerequisite for a succesfull on-line strategy.
A new, prototype design was produced, Drupal installed as the powerfull WCMS for facilitating creation and updates in content and full consulting services were offered on how to produce SEO-friendly texts, how to interpet Google Analytics visitors' data and how to respond to on-line requests.
Considerable and measurable gains in interest for 'Dandolina' were the results of a properly designed and carefully implemented 'Google Ads' campaign.
A 'full services' project which is paying back all the money and energy spent on it!